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We are a very simple group. Interview with Forever Cult

In recent years, West Yorkshire has relentlessly delivered fresh and vibrant talent to the British scene. Among the many newcomers from this region of England who recently announced themselves were the wards of the local independent music label “Clue Records” from Leeds – Forever Cult, who shot last year with sets at the leading British festival “Reading & Leeds” and the release of the double single ” Yasmin / OceanOceanOcean. ”

On March 30, the band released their new single, “Winter’s Glow”, available for free download, and in April set off on their first full-length UK concert tour.

Forever Cult is Kieran Clark on vocals and guitar, Alex Greaves on bass and Aaron Snowdon, aka Snowy, on drums. Aaron kindly agreed to talk with BritishWave.ru about how their music is written and what makes it special, where the names of their songs come from and how it feels to play at one of the largest UK festivals at the very beginning of his career.

Hi Aaron. Thank you for your time. Let’s talk about Forever Cult music in general. How do you work on songs? What process is behind their creation?
It’s hard for us to work on songs because Alex and I are based in Leeds, and Kieran lives in a small town called Sedgefield near Middlesbrough. We used to spend a lot of time in the studio and at the rehearsal base, practicing new material, but now we are forced to rehearse a minimum of time. But when we manage to practice, due to the fact that we now have a strong set list, consisting of material that we already know, we just do work on new songs.

Often Kieran writes a demo in his room in a very do-it-yourself spirit, like the first EP that Kieran recorded entirely on his laptop with a microphone and mini drums. Kieran works on the songs, sends them to the group privately, now and then we exchange material, and finally the same song appears, and we decide: “Yes, we really need to work on this one.” Then, when we have the opportunity to rehearse before the concert, we just practice it. So it usually comes down to five or six rehearsals, and then we get what we need. We find that this is the best way for us to bring songs to mind – just by playing them alive. We are fortunate that this suits us and works great, while for some groups this does not work at all.

Kieran, being the main songwriter, constantly composes new tunes, so we always have something to do. This is good, I think we could not work in any other way. We do not enjoy rehearsals, we prefer live performances, so for us it is the best way to write and test new material. This is how Forever Cult works. In fact, it all starts with Kiran.

How did the band name – Forever Cult?
We have no idea! Literally. The funny story about the name is that Kieran started Forever Cult just like a project in his bedroom, and that was just him after he left the real indie band that didn’t interest him anymore. Once he sang backing vocals in it, and decided that he wanted to write his own material. Just picked up and recorded a new EP. I don’t know, I think he saw the name somewhere and thought: “Great, Forever Cult, pretty hipster, so it will work.” And he recorded the EP I mentioned earlier, which included “OceanOceanOcean”, “Beach Fuxx”, “Strobes” and “Gumdrops” – the first set of songs that we taught as a duet when we decided to start playing live. These names were, in fact, generated on an online generator. He did not know what they were talking about, except for “OceanOceanOcean”, so he drove something like “sea / beach / water” and got the names of the songs. So “Beach Fuxx” was an absolute coincidence, just like “Strobes” and “Gumdrops”, all of them were given out by the generator.

It looked like this: Kieran is sitting in his room, and now the EP is ready. Forever Cult was really a hipster grunge project, and when I first heard it, I thought, “Oh, that’s great!” – and we just continued in that spirit. You know, Forever Cult is one of the names that stands out on the lineup, so we never thought that it was bothering us, and continued with it, so without a clue where it came from, but it works.

This is the funniest title story I’ve heard.
Yes, I could not believe when he told me. Because I asked him where it came from, and he is, yes, an online generator. We are a very simple group, as you already understand.

You just released the new single “Winters Glow”. The previous one, Yasmin, was released in November, and Suntrap in front of it in January. According to your words, Kieran constantly writes, you play so many tracks live, what is the reason that your official discography is not so numerous?
I think it took us such a long period (between “Yasmin” and “Suntrap” – approx. Ed.), Because Alex and I had just graduated from the university, entered the real world and started working in new places.

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